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Our History

Paw5's Humble Beginning

PAW5 began in 2015 with a simple problem: co-founder Dennis O’Donnell was trying to find an easy-to-use, but challenging feeder for his yellow lab, Dory. Some products were challenging, but were also messy and difficult to fill. Others were easy to fill, but more frustrating for Dory than they were engaging and enriching. So we built a team of dog-crazy people, and together made the Rock ’N Bowl - an easy-to-use, easy-to-clean puzzle feeder that challenges and engages dogs in their most natural behavior.

Made With a Purpose

Our next step was to figure out how to manufacture it, which is when we made another huge decision for PAW5: some companies are simply unsustainable….some just aren’t bad for their community and environment…..and a few companies add more to their world than they take from it. We call these businesses “sustainable” or “triple bottom line”. We knew right away we wanted PAW5 to be part of that conscientious 3rd group. So every decision we’ve made since the beginning has been in line with our Four From Five™ promise - our principles that guide us in being a sustainable company.

Sustainably Sourced and Made

We like to call it “sustainability as a product” - meaning our sustainability efforts and our products are inseparable. Our Rock ’N Bowl is made in a zero-waste process only 300 miles from our Philadelphia headquarters. Our Snuffle Mat removes 2lbs of textiles from landfills, by using safe recycled fabrics. The padding you’ll find in our shipping boxes is actually cardboard from our office that we’ve cut into re-usable netting. And if you look in some animal shelters, you might find a few of our Rock ’N Bowls, because donating to animal shelters is actually a part of our zero-waste manufacturing.

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Our next step was to figure out how to manufacture it, which is when we made another huge decision for PAW5: some companies are simply unsustainable….some just aren’t bad for their community and environment…..and a few companies add more to their world than they take from it. We call these businesses “sustainable” or “triple bottom line”. We knew right away we wanted PAW5 to be part of that conscientious 3rd group. So every decision we’ve made since the beginning has been in line with our Four From Five™ promise - our principles that guide us in being a sustainable company.

  • 100% Natural

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  • Non GMO

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  • GMP Certified

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  • 100% For Dogs

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  • Made In USA

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  • No Pesticides

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  • This mat is well worth the money!

    I have a 13 year old dog that LOVES to eat. Unfortunately being a senior and rocking 2 knee surgeries; she doesn't burn off the calories the way she used to. The Snuffle mat turned Veronica's kibble dinner into a 3 1/2 minute affair. (If you would like to see the entire event, go to youtube and search: Veronica Lynn Pit Bull Snuffle Mat.) The mat is very sturdy and well made, the "blades of grass" very thick and soft. Thank you!

  • Sooo many fails, finally a success!

    We've got a 70lb goldendoodle who has "solved" every slow feeder bowl to date. I tried this one in hopes that it would actually make him slow down w/his dry food (so I didn't have to spend $$$$ on only fresh food). Thank goodness, it's perfect! No more throwing up because he's bringing in too much air from swallowing w/o chewing! It works great. There was maybe a 2-day learning curve, but now it works great! He gets dry food in the morning and fresh food at night. Such a relief.

Shop our sustainably made Snuffle Mats and Puzzle Feeders.

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